In SEO and Search Engine Marketing, could there actually be a formula? It is possible to combine expert theories on the subject of search engine marketing and find a formula that works, for today that is. In search engine optimizations, there are no secrets. To reach higher search engine ranking and drive quality traffic to your site and ultimately profit, you will spend some time marketing your online product. Search engine marketing formulas used by the SEO and SEM Experts work if you are willing to work.  It is that simple.  Work the following SEO and SEM Expert Formula and you will get ranked with the search engines, drive quality business to your company and be able to manage your company's reputation in the process.

This formula is used by others online, who are successful because they are willing to work. These SEM and SEO Experts achieve higher search engine ranking, drive quality business, manage corporate public relations efforts and online reputation, and profit online. Simply put: these internet marketing professionals make money online.

So, you have a quality website, which effectively communicates your product or service offering. How do you get ranked with the search engines? You have read the many ads, blogs, and posts about the SEO consulting companies who claim that they will list you in the directories, with search engines, etc. You can pay to have that done, it doesn't cost much and it shouldn't because that is not what will get your website ranked with the search engines. Search engines look for value of a website to rank it. Website value is directly reflective of the content your site is associated with online. The various Web 2.0 applications and social media provide a good start to your search engine marketing campaign. Search engine value also comes with the number of links back to your website, driven by other websites which find your content valuable.  Ranking comes from hard work in both building an online product, the strategy behind the business, and what it has to provide its consumer. So, the first step to your SEM and SEO Formula is to build an effective blog which drives quality traffic to your website through links, and write an article to both link to your website and your blog.

How do you drive quality business to your site? The secret to search engine ranking is directly reflective of the value of your online product, right? You know the secret to qualified traffic is to find the people interested in exactly what you have to offer. So how do you reach those people? Provide a quality website, with quality websites linking to it and you will benefit from increased ranking with the search engines. High ranking provides you the most qualified traffic. Recent study of search engine traffic shows that over 42% of Google search users who click on search result links, are clicking on the first link presented. Over 89% are clicking on a link on the first page. To reach the most quality traffic, you must rank on the first page in the search engines and work hard to rank number one. Keyword search is a very good way to find quality business and consumer buyers online. Add a way to track traffic from your website, which has originated from keyword search in the search engines. Google Analytics is free and it will show you what keywords others have typed in to find your website.

Profit online. Why work hard to release a good product or service if you are not going to be profitable online? If you are paying more for keyword advertising than you are making, why drive the traffic to your site? Many search engine marketers pay market value for keyword placement when the market value drives them right to a negative margin. Do not pay more for keyword search than you can afford. In fact, I would say that if you use this search engine marketing formula to search engine optimization, you will not be paying much for keyword advertising at all. The fact is that there are categories within the search engines which you have to pay for. They are too competitive. However, if you look at the actual keywords users are typing in to get to your site, you will probably be within a category that you do not have to pay for. Why pay for keyword advertising when you can profit online with organic search engine ranking?

SEM has become a crucial part of the public relations effort. This SEO and SEM Formula to rank higher in search engines is driven by social marketing, web 2.0, and because social media is part of the equation, you can effectively manage your company's reputation and drive public relations to areas you would like the consumer to focus on.

The debate on what the actual formula includes continues in many SEM and SEO expert forums, which you can gain a great deal of knowledge from. The secret to search engine ranking is.... drum roll please...hard work and providing quality for the search engines and those seeking search results. In the end, we are all looking for profit. Using tools like you find from these search engine marketing professionals will put you on the road to online profit. Take time to apply these techniques and you will benefit.