B2B Marketing Promotions Promotional Marketing FAQ

Answering You Questions on Promotional Incentives, Promotional Risk Coverage, Promotional Incentives, Customer Loyalty Programs, Digital Download Promotions, and Online Promotions.

1. Question: How do promotional strategies like this work within a fixed budget? For example if we run a promotion to provide a money back guarantee, how will we fix our budget and estimate product refunds to fall within our marketing and advertising campaign budget?
   
   Answer: Promotional strategies using redemption risk coverage enable companies to estimate redemption rates of promotional incentives like coupons, rebates, and money back guarantee refunds, to fix marketing and advertising budgets. These campaigns also protect companies against over redemption of a promotion. If you include promotional risk coverage in your strategy, your budget will be fixed and protected against a costly mistake which could be made in estimating refund rates of a money back guarantee.
   
   
2. Question: We are not a large company with a big advertising and marketing budget. Can any of these promotions be done for less than a $10,000?
   
   Answer: Many promotions can be done for less than $10,000 and by using these promotional strategies, your company will increase chances to generate leads, drive traffic to events, build customer loyalty, and provide promotional incentives to increase sales and customer retention.
   
   
3. Question: How often do promotions like this actually include a winner and what can we do to guarantee prizes?
   
   Answer: Promotions which offer a chance to win a large grand prize have proven to dramatically increase sales and customer loyalty. Guaranteed prizes are often offered as part of the promotion to provide increased public relations and good will. For example, for the same $100,000 budget, a corporation could offer: • guaranteed $100,000 in cash or prizes or • guaranteed $75,000 in cash or prizes and a chance to win a $1,000,000 grand prize.
   
   
4. Question: What is the estimated time to launch an interactive or online promotion? I am interested in a text promotion, music download promotion, or online promotion to build our leads database.
   
   Answer: The average text, music download promotion, and online promotion can be implemented within a couple of weeks. Depending on your promotional strategy, all can be worked within an existing campaign to include corporate brand. Custom promotional incentives and customer loyalty programs are available. Also customer loyalty programs and online promotion applications are available, as are template versions for immediate launch of a campaign. All applications include promotions with promotional risk coverage.